Google Bolding On Synonyms For Web Searches

Aug 8, 2011 - 8:35 am 11 by
Filed Under Google

A WebmasterWorld thread reports Google bolding or highlighting words in the search results that are not actual words you searched for. Rather, Google will bold synonyms of the keywords you searched for.

Searching for [leather couches] will return Google bolding words like "sofa" as well. Here is a picture:

Google Bold Synonyms

Honestly, I really didn't think this was new Google behavior but the folks in the WebmasterWorld forum saying it is and sharing other search terms which trigger this.

In fact, searching for [couches] won't result in Google bolding "sofa" but searching for [leather couches] does. Why?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Ad Revenue Up 8.5%, Overall Revenue Up 12%

Apr 24, 2025 - 4:34 pm
Search Forum Recap

Daily Search Forum Recap: April 24, 2025

Apr 24, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up April 22-23

Apr 24, 2025 - 7:55 am
Google AdSense

Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

Apr 24, 2025 - 7:51 am
Google Search Engine Optimization

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible

Apr 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Video Interview On Verifications Must Knows

Apr 24, 2025 - 7:31 am
Previous Story: Some ISPs Are Hijacking Searches For Profit