Google Business Profile Dashboard In Blue

Jul 27, 2026 - 7:41 am 3 — by
Filed Under Google Maps

Google Retail Street Corner

Google may be slowly rolling out a blue colored background for the Google Business Profile dashboard within Google Search. Previously, it was on a white background, and now some local SEOs are seeing a blue background.

This was spotted by Vinay Toshniwal who posted about it on LinkedIn - here is that screenshot (well, I used Garrett Smith's screenshot in the comments):

Google Business Profile Dashboard Blue

In comparison, this is what I see:

Google Business Profile Dashboard White

So there you have it: blue instead of white.

Forum discussion at LinkedIn.

 

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