Google Explains That Canonicalization Is About Duplication Management

Aug 14, 2020 - 7:21 am 0 by

Google Canonicalization

Google has another SEO mythbusting video, this one is on canonicalization and it is with Rachel Costello and Martin Splitt. Martin Splitt explained first you need to understand that canonicalization is about duplication management - it is for reducing duplication. But the whole video has tons of excellent nuggets on this complex SEO task.

Here are the timestamps in the video if you want to jump around. I added the answers if you do not want to watch it.

  • Canonicalization is not a topical grouping (0:00)
  • The most common canonicalization myths (1:29)
  • Is canonicalization a directive or a signal for Google Search? It is a a signal, not a directive. (2:01)
  • Should canonicalization be used as a redirect? No. (3:08)
  • What are the actual factors for duplication and deduplication? There are a bunch of factors such as the content, navigation, etc and they are automated. (4:25)
  • Site’s preference for the canonical URL vs user’s preference (7:33)
  • Canonicalization vs unique content on pages with a canonical tag. It depends. (08:59)

This is a technical SEO dream talk.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 21, 2025

Apr 21, 2025 - 10:00 am
Google

Google Drops Event Rich Results Carousel On Desktop Search: Bug?

Apr 21, 2025 - 7:51 am
Google

Google Live Demo Of Android AR Glasses

Apr 21, 2025 - 7:41 am
Search News

IAB/PWC: U.S Search Ad Revenue Grew 15.9% With $102.9 Billion In 2024

Apr 21, 2025 - 7:31 am
Bing SEO

Bing Webmaster Tools Working To Streamline Email Notifications

Apr 21, 2025 - 7:21 am
Bing Search

Microsoft Launches Copilot Merchant Program

Apr 21, 2025 - 7:11 am
Previous Story: Google Can Help You Find Live TV & Sports Games