Google: There Is No CAPS Search Ranking Penalty

Apr 14, 2017 - 7:22 am 11 by

Google Caps

We know capital letters in URLs don't necessarily hurt your rankings and we also know that using caps in your content doesn't convey emotions and thus impact your rankings.

On the flip side, using caps in your title tags also doesn't have any negative impact. No one really likes being shouted at but using capital letters in your title tags won't lead to a Google penalty.

Gary Illyes from Google said this on Twitter using caps, of course:

So there you have it, shout as much as you like!

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 13, 2026

Jan 13, 2026 - 10:00 am
Google

Official: Apple Intelligence & Siri To Be Powered By Google Gemini

Jan 13, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Now Allows Up To 50 Search Themes In PMax Campaigns

Jan 13, 2026 - 7:41 am
Google Updates

Possible Google Search Ranking Volatility Around January 12

Jan 13, 2026 - 7:31 am
Google Ads

Google Shopping Promotions Support Subscription Fees & Abbreviations

Jan 13, 2026 - 7:21 am
Google Maps

Google Hotel Knowledge Panels Posting Currently Turned Off Bug

Jan 13, 2026 - 7:11 am
 
Previous Story: Google Enables Multiple Merchant Center Account & Access