Google: There Is No CAPS Search Ranking Penalty

Apr 14, 2017 - 7:22 am 11 by

Google Caps

We know capital letters in URLs don't necessarily hurt your rankings and we also know that using caps in your content doesn't convey emotions and thus impact your rankings.

On the flip side, using caps in your title tags also doesn't have any negative impact. No one really likes being shouted at but using capital letters in your title tags won't lead to a Google penalty.

Gary Illyes from Google said this on Twitter using caps, of course:

So there you have it, shout as much as you like!

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Daily Search Forum Recap: December 10, 2025

Dec 10, 2025 - 10:00 am
Google Search Engine Optimization

Google: Discover Minimally Aligned To Search Ranking

Dec 10, 2025 - 7:51 am
Google Ads

Google Ads Contact Us Support Tests Integrating Ads Advisor

Dec 10, 2025 - 7:41 am
Google Search Engine Optimization

Google Shopping Crawlers Are Too Fast For JavaScript Generated Structured Data

Dec 10, 2025 - 7:31 am
Google Updates

Google Updates Docs: We Do Smaller Core Updates Without Announcements

Dec 10, 2025 - 7:21 am
Bing Ads

Bing Search Ads Tests Ad Labels On Right

Dec 10, 2025 - 7:11 am
 
Previous Story: Google Enables Multiple Merchant Center Account & Access