Google has had 3D images, augmented and VR based images in search for over a year now. But now Google has added support for it for car manufacturers and it is live. Do a search on mobile for [volvo xc40 recharge] and you will see the "view in 3D" button and you can put that Volvo right in your living room.
Here is a GIF of it in action with more details from Glenn Gabe:
Whoa, this is live now. It was announced at Search On 2020. Approach the car, and boom, you're in the front seat -> Google brings the car shopping experience to your phone with AR showrooms https://t.co/EinRL2Lm03 pic.twitter.com/qU2ByUwlsn
— Glenn Gabe (@glenngabe) October 20, 2020
It is pretty cool, just like showing animals in your home or a Burberry bag on your desk (my wife saw the photo show up in Google Photos (it was a screen shot I took for that blog post and she called to ask me if I bought her Burberry bag - no joke).
Just toggle that to AR and it shows up in your camera view.
You can add support for your images and learn more over here.
Forum discussion at Twitter.