Google's Matt Cutts: Ideally ccTLDs Should Have IP In Country

Dec 19, 2013 - 8:09 am 5 by

Google's Matt CuttsThis is probably a topic we've covered a dozen times here but it is always nice to have an official video from Matt Cutts on the topic.

Matt said, in an "ideal world" it would be "wonderful" for each ccTLD to have an IP address based in the country of the ccTLD. But Google knows it is expensive and can be confusing to set up and thus says it is not necessary. Google uses the ccTLD component as a "strong indicator" for geo-targeting the domain name and web site. And of course, you can set the geo-target in Webmaster Tools as well.

Here is the video:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 13, 2026

Jan 13, 2026 - 10:00 am
Google

Official: Apple Intelligence & Siri To Be Powered By Google Gemini

Jan 13, 2026 - 7:51 am
Bing Ads

Microsoft Advertising Now Allows Up To 50 Search Themes In PMax Campaigns

Jan 13, 2026 - 7:41 am
Google Updates

Possible Google Search Ranking Volatility Around January 12

Jan 13, 2026 - 7:31 am
Google Ads

Google Shopping Promotions Support Subscription Fees & Abbreviations

Jan 13, 2026 - 7:21 am
Google Maps

Google Hotel Knowledge Panels Posting Currently Turned Off Bug

Jan 13, 2026 - 7:11 am
 
Previous Story: Google Bus Stop = GBUS STOP