Google Local Service Ads Reviews Requirements From One To Five Reviews

Jun 20, 2022 - 7:31 am 0 by
Filed Under Google Ads

Google Proposal

Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review.

Len posted an email he received about this change on Twitter that says "starting June 30, 2022, real estate agent businesses will need at least 5 customer reviews to run a new ad."

Here is that tweet:

Google's AdsLiaison said on Twitter that the only change here is the requirement went from one review to five reviews. Ginny Marvin said "The process to advertise with Local Services Ads hasn’t changed, it’s just that the reviews requirement has changed from 1 to 5. More customer reviews help build trust and will mean more opportunities to connect with potential clients."

I suspect the one review requirement was pretty easy to achieve and that five will be five times as hard to achieve (how is that for some math).

Here is the direct link to this review requirement change in the help docs.

The specific professions that require five reviews now are:

  • Real estate agents and brokers
  • Personal injury lawyer
  • HVAC
  • House cleaning
  • Tree service
  • Roofing

Forum discussion at Twitter.

Update: More clarification that this applies to new accounts:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 2, 2025

Apr 2, 2025 - 10:00 am
Google Search Engine Optimization

Google: We Don't Have A Brand-Ranking System But...

Apr 2, 2025 - 7:51 am
Bing Search

Microsoft Bing Copilot Search Now Live

Apr 2, 2025 - 7:41 am
Google

Google Search Tests Indent Vertical Bars By Title & Descriptions

Apr 2, 2025 - 7:31 am
Google Maps

Google Local Questions & Answers Feature Gone?

Apr 2, 2025 - 7:21 am
Bing Ads

Microsoft Advertising Updates For Shopping Campaigns, Audience Ads, PMax & More

Apr 2, 2025 - 7:11 am
Previous Story: Changing Your Logo Hurt Your SEO Or Google Rankings? Probably Not.