Google Search is testing a new section for "cheaper options" in the product detail overlay window. So instead of just showing related products and product specs and buying options, Google is now testing "cheaper options" for higher priced products.
This was spotted by Khushal Bherwani and he posted a video and some screenshots on Twitter. I tried to replicate but I am unable to trigger the "cheaper options" test, so here is a screenshot:
Here are more videos and screenshots from Khushal:
— Khushal Bherwani (@b4k_khushal) April 1, 2023
I do think having a cheaper option area is a good idea for higher-priced items in the same search category.
Forum discussion at Twitter.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.
Another version:
#NewTest
— Punit (@Punit6008) April 25, 2023
Google added "Cheaper Option" in Organic product list pic.twitter.com/j9CUgG86uB
