Google's Matt Cutts: Content Clarity Over Technical Content

Feb 27, 2014 - 8:18 am 13 by

Google's Matt Cutts ClarityThere is an excellent video from Google's Matt Cutts on the question Should I focus on clarity or jargon when writing content?

The short answer is focus on clarity over jargon.

Matt explains that in most cases, having content that most people understand is way more important that having all the scientific and technical jargon about the topic you are covering. If you can't explain the topic to a novice, then the reader likely won't be able to understand your content.

Best case, start off explaining it in simple terms and get more technical as you go. But if you had to pick, it seems Matt is saying content clarity is more important over detailed technical and scientific content, in most cases.

Here is the video:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Google Ads Tree Table Reports View

Apr 24, 2025 - 7:21 am
Google Ads

Google Relaxing Local Service Ads Photo Guidelines After May 22nd

Apr 24, 2025 - 7:11 am
Web Analytics

Google Analytics Real Time Reporting Glitching

Apr 23, 2025 - 10:54 am
Search Forum Recap

Daily Search Forum Recap: April 23, 2025

Apr 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Stops Supporting Special Announcement Structured Data On July 31

Apr 23, 2025 - 7:51 am
Google

More Studies Show AI Overviews Harm Google Click Through Rates

Apr 23, 2025 - 7:41 am
Previous Story: You Can Now Right Click On Google Maps