Google: Do Not Use Commas, Brackets Or Non-Standard URL Encoding For Faceted Navigation

Jan 18, 2022 - 7:41 am 2 by

Google Facetted Navigation

Google's John Mueller confirmed that the search company's 2014 guidance with faceted navigation remains true today - do not use non-standard URL encoding. That means do not use commas, brackets or other non-standard URL encoding in your URL structure.

Instead, use ampersands, equal signs, hyphens or other supported and standard URL encoded URLs for your fascinated navigation. This guidance is listed in Google's blog post from 2014, here is a screenshot:

click for full size

John said on Twitter it is "still a bad idea" to use non-standard URL encoding for this purpose:

I still see many sites using these methods - I wonder why...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 22, 2025

Jan 22, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heated Starting On Jan 20th

Jan 22, 2025 - 7:51 am
Google Search Engine Optimization

Google Clarified Site Reputation Abuse Policy & Manual Actions

Jan 22, 2025 - 7:41 am
Google Maps

Google Map Pins On Service Area Businesses - A Bug?

Jan 22, 2025 - 7:31 am
Google Search Engine Optimization

Google: Sometimes Doing SEO Can Cause More Problems

Jan 22, 2025 - 7:21 am
Google Search Engine Optimization

Google Tests Expandable Brand Store Panel

Jan 22, 2025 - 7:11 am
Previous Story: Google Business Profile Edit Large Overlay In Search Results