Google: Core Updates & BERT Are Unrelated & Different

Dec 23, 2020 - 7:11 am 0 by

Google Core Update Bert

I was asked to find out if the Google Core updates and Google BERT are related at all, if they have anything to do with each other. I'll be honest, I was surprised by the question - I mean, there relation is they are both in Google Search. But BERT is focused on understanding language and core updates are about assessing quality in ranking.

So I decided to ping Danny Sullivan, the Public Liaison for Search at Google. I asked Danny "if the last core update has anything directly to do with BERT." Danny responded saying "No, it's not."

Here is the Q&A as posted on Twitter:

So no, BERT and Core Updates are not related. They are separate beasts in the big overall Google search beast.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 21, 2025

Jan 21, 2025 - 10:00 am
Bing Search

Microsoft Bing Now Hiding Google Search Results

Jan 21, 2025 - 7:51 am
Google Ads

Google Ads PMax Reports With Private Search Term Category

Jan 21, 2025 - 7:41 am
Google

Google AI Overviews Translation

Jan 21, 2025 - 7:31 am
Google Search Engine Optimization

Google: Word-Count Itself Makes So Little Sense

Jan 21, 2025 - 7:21 am
Bing Search

Bing Adaptive Zoom Setting

Jan 21, 2025 - 7:11 am
Previous Story: Creepy Wooden Door At Google Malaysia Office