I was almost floored reading a post at High Rankings Forum from an "SEO expert" who explained how Google has crippled SEO companies and is driving them into "the dreaded adwords."
Besides for all the grammar issues, it is amazing that (1) an SEO can blame Google for trying to make their algorithm detect SEO tactics that are low quality and (2) an SEO can call these professional SEO tactics.
Here are the "SEO companies tactics" that Google killed and destroyed and crippled SEO companies by reversing. I will quote:
1 - Guest Posting, dont do it
2 - Directory Submissions, dont do it
3 - Article Directories - Dont do it
4 - Forum posting - No relevance or juice passed (dont do it)
5 - Forum Signatures - dont do it
6 - Forum Profiles - dont do it
7 - blog commenting - dont do it
8 - Larger more popular sites dont automatically rank better - Cough bullshit - Asda, Tesco, Amazon, John Lewis just to name a few
9 - Link wheeling - dont do it
10 - Dont buy Links
11 - Dont allow dofollow links in image adverts (banners etc)
12- Create good content. - might work great for very localised search terms but doesnt help in the slightest for national searches
This saddens me. It really does.
Forum discussion at High Rankings Forum.