Google: If CTR Drove Search Rankings, The Results Would All Be Clickbait

Nov 5, 2021 - 7:41 am 8 by

Google Ctr Rankings

Google is constantly, for years and years, saying it does not use click through rate (CTR) for search ranking purposes. John Mueller of Google was asked this again and he said "if CTR were what drove search rankings, the results would be all click-bait." He said he does not see Google using CTR as a ranking signal, he said "I don't see that happening."

John said on Twitter the other day "If CTR were what drove search rankings, the results would be all click-bait. I don't see that happening."

Here are those tweets:

Yes, Google wants the title links in the search results to be representative of what the content is about but it does not want the titles to be used in a way where people would drive clicks above and beyond so that it influences rankings.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google Hiring A Spam Fighter For Search