A new response from Google on the UK's Competition and Markets Authority (CMA) supports the requirements for fairness across search. It also mentions an opt-out from generative AI features in Search.
The CMA has proposed new digital market rules with the goal of ensuring fairness, choice, and control, and a new blog post from Google was released today supporting the proposals. Google stated:
"We support the CMA’s goals of ensuring fairness and promoting publisher choice and control, and here offer some ideas on how new digital rules can best serve the British public."
Many of the proposed "ideas" from Google are to be expected, with elements like "Keep Search Results Fair and Useful," along with making it easy for users to choose favorite services. However, the response goes a full step further, stating that:
"...Our goal is to make sure website owners have the right controls to manage how their content is used."
This "idea" floated by Google also states that they are "developing" further updates to controls to let sites specifically opt out of generative AI features in Search. This is big news for website owners that aren't happy they are feeding many of the Gen AI answers that are plaguing many businesses.
