Google: Don't Disavow Links Based On Arbitrary Metrics

Mar 5, 2014 - 8:39 am 20 by

Google Disavow Machete ManThe other day we covered that you do not need to and likely shouldn't disavow off topic links.

Today, Google's John Mueller is strongly suggesting you do not use the disavow tool to disavow links that "fall low on some arbitrary metric."

One SEO is suggesting to another webmaster to maybe disavow links that have low social media value, such as low Facebook shares or Twitter tweets or Google+ shares. Or even look at the number of promotions, forums discussions and maybe classifieds the links have. If they are low, then disavow them, this webmaster said.

John Mueller said "that's a really bad idea."

That's a really bad idea. Disavowing links just because they fall low on some arbitrary metric doesn't make sense.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Ads

Advertisers Skeptical About Google Tag Manager Changes

Mar 11, 2025 - 7:51 am
Other Search Engines

Study: AI Search Engines Are Confidently Wrong Too Often

Mar 11, 2025 - 7:41 am
Google

Data: Google Search Had 22% Growth In Searches Year Over Year

Mar 11, 2025 - 7:31 am
Google Ads

Google Shopping Results: Price At Checkout Label

Mar 11, 2025 - 7:21 am
Google Ads

Google Tests Expandable Shopping Ad Carousel

Mar 11, 2025 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: March 10, 2025

Mar 10, 2025 - 10:00 am
Previous Story: New Sponsored Google Knowledge Graph Results