Google is testing a new feature in Google Discover named "Dive deeper." When you click on it, it does not take you to a publisher's article, instead, it takes you to an AI-generated short topic overview with links to some other articles (which do take you to the publisher) and community reaction.
Robby Stein from Google announced this late on a Friday on X saying," Today we're experimenting with a new way to make exploring a topic and discovering related web content easier in Discover."
Here is a screenshot of the feature; as you can see on the left is the short topic overview, "generated with Al" that Google says also "which can make mistakes." When you click on "Dive deeper" you are taken to a longer version that does contain links to publisher articles:
Robby Stein explained that "by tapping “Dive deeper,” you’ll see a short topic overview with prominent links to related stories, community reactions & original reporting."
"We’ll test this experience on videos to start, and experiment with multiple designs in the weeks ahead (example below) as we iterate to learn what works best," he added.
I am not sure I like this, it will probably lead to even less traffic from Google to publishers because the content Google is generating is AI-generated and gives the full context to the user - so why would a user click?
Forum discussion at X.
