3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools

Aug 5, 2013 - 8:12 am 0 by
Filed Under Google Ads

Google AdWords Keyword ToolGoogle announced they are merging three of their popular tools, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner into a single tool under the Google Display Planner.

Google said this should make "everything easier" having all these tools in one place. I'd have to assume that some of the functionality will be lost but hard to say at this point.

Google said on Google+ that the Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated sometime in early September.

Here is a video on the display planner tool:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Search Console Reporting Change Since 100 Results Broke

Sep 15, 2025 - 7:51 am
Bing Search

Bing Places Update Coming Soon: Navigation, Experience & More

Sep 15, 2025 - 7:41 am
Google Search Engine Optimization

PSA: Most Third Party Google Search Tracking Tools Are Broken

Sep 15, 2025 - 7:31 am
Search Engine Optimization

Structured Data Does Not Help With Visibility In AI Search

Sep 15, 2025 - 7:21 am
Google News

FTC Investigating Google Over Ad Pricing & Terms On Websites

Sep 15, 2025 - 7:11 am
Google Search Engine Optimization

No, Google Search Console Did Not Add An AI Overviews Filter

Sep 15, 2025 - 7:02 am
 
Previous Story: Google+ Local Shades