3 In 1: Google Display Planner Replaces Contextual Targeting & Placement Tools

Aug 5, 2013 - 8:12 am 0 by
Filed Under Google Ads

Google AdWords Keyword ToolGoogle announced they are merging three of their popular tools, the Contextual Targeting Tool, the Placement Tool and the Google Ad Planner into a single tool under the Google Display Planner.

Google said this should make "everything easier" having all these tools in one place. I'd have to assume that some of the functionality will be lost but hard to say at this point.

Google said on Google+ that the Contextual Targeting Tool and the Placement Tool will be sunsetted in the next few days, and Google Ad Planner will be deprecated sometime in early September.

Here is a video on the display planner tool:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google December 2025 Core Update Is Rolling Out - You Surprised?

Dec 11, 2025 - 12:34 pm
Search Forum Recap

Daily Search Forum Recap: December 11, 2025

Dec 11, 2025 - 10:00 am
Google

Google AI Mode Links Updated & Adds Contextual Introductions

Dec 11, 2025 - 7:51 am
Google Search Engine Optimization

Google Preferred Sources Now Global & Adds Spotlighting Subscriptions

Dec 11, 2025 - 7:41 am
Google AdSense

Google AdSense Offerwall Optimization: Automatic Enrollment

Dec 11, 2025 - 7:31 am
Bing Ads

Bing Tests Hide Sponsored Results Button & Ad Grouping, Like Google Ads

Dec 11, 2025 - 7:21 am
 
Previous Story: Google+ Local Shades