Google: Don't Just Blindly Delete Old Pages

May 14, 2019 - 8:28 am 11 by

Google Old Shoe

Google's John Mueller said on Twitter that it doesn't necessarily make sense to just go into your content management system and delete old pages after a certain date. John said "FWIW sometimes good, old stuff becomes interesting again over time, so you might want to avoid just blindly deleting everything over a certain age."

The context here is a bit more important because the person asking manages a coupon site where the coupons do expire and have no purpose or use after a certain date. Here are the tweets:

So in this case, what would you do? I'd analyze the big coupon sites, see how they do in Google and see how you can do it better.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Judge: Google Illegally Engaged In Anticompetitive Monopolistic Ad Tech Practices

Apr 17, 2025 - 11:35 am
Search Forum Recap

Daily Search Forum Recap: April 17, 2025

Apr 17, 2025 - 10:00 am
Google Ads

Google Ads Personalized Boost Ad Performance Email

Apr 17, 2025 - 7:51 am
Google Ads

Google Ads API Version 19.1 Now Available

Apr 17, 2025 - 7:41 am
Google Search Engine Optimization

Google: Nothing Has Changed With International SEO with ccTLD Change

Apr 17, 2025 - 7:31 am
Google

Google Tests Video Player To Shopping / E-Commerce Card

Apr 17, 2025 - 7:21 am
Previous Story: Steven Levy: Google Search Results Overrates Freshness As A Ranking Signal