Google May Or May Not Use EXIF Data For Ranking Images

Feb 25, 2014 - 8:12 am 5 by

Google Image Search UpdateTypically when Matt Cutts of Google posts a video, there is a yes or no, or he is leaning strongly one way or another in his answer. But this time, I am honestly confuses.

Matt posted a video on the question "Does Google use EXIF data from pictures as a ranking factor?" Yes or No? The answer he gave was that they reserve the right to use EXIF data in image search rankings. But do they? I don't know.

Listen to his answer:

Was that a yes or no? Was it a depends? Was it, they don't now but they may in the future? I am honestly not sure.

What is your take?

In Google+, some think yes and some think of course they do. But why such a wishy washy answer?

Forum discussion at Google+ & Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Web Analytics

Dashboards Available In Google Analytics

Sep 11, 2026 - 12:32 pm
Search Forum Recap

Daily Search Forum Recap: September 11, 2026

Sep 11, 2026 - 10:00 am
Google Search Engine Optimization

Google Search Console Indexing Report Missing Old June Data

Sep 11, 2026 - 9:17 am
Search Video Recaps

Search News Buzz Video Recap: Google Degrades EU Search Quality, Losing Faith In Your Site, AI Mode Match Types & Google Maps Photo Scams

Sep 11, 2026 - 8:01 am
Google Ads

Google Shopping Ads X Days Left Attribute On Sponsored Ads

Sep 11, 2026 - 7:51 am
Google Ads

Google Ads Reporting Segments For Loyalty Program Members

Sep 11, 2026 - 7:41 am
Previous Story: Google Marquee HTML For Scrolling Results Count