Back in March 2016, we reported that Google was showing phone number extensions in the organic search results snippets. Well, that seems to now be expanding beyond the US and into other regions.
RankRanger posted on Twitter that based on their data, Google has expanded the test to Malaysia, UK, Australia and Italy.
We just caught Google testing its organic phone icon SERP feature in new markets! https://t.co/Zy2HcO0fcs #SEO #SERP pic.twitter.com/8ZT4J7Jz1T
— Rank Ranger (@RankRanger) September 26, 2017
Here is the screen shot:
Also, several people in the past 48 hours have asked me if these are new.
Forum discussion at Twitter.