Google Fading In Text Of Search Result Snippets On Scroll

Feb 22, 2024 - 7:11 am 2 by
Filed Under Google

Google Charcol Cracked Logo

Google is testing fading in the text of the search result snippets as you scroll down to see more search results. The text is a light gray, and then it becomes a more solid black as you scroll toward that search result snippet.

This was spotted by Brodie Clark who shared this on X - I made it into a GIF so you can see it over and over and over again:

Google Search Text Fade In

Google also tested this in November, here is a screenshot of that from Brodie, it is slightly different than this new test.

Blue Lines Showing Next To Title Link Mobile Test Google

I am not sure I like this, plus I am sure it takes up unnecessary processing on the device, but hey, Google always be testing.

Do you like this?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 21, 2025

Jan 21, 2025 - 10:00 am
Bing Search

Microsoft Bing Now Hiding Google Search Results

Jan 21, 2025 - 7:51 am
Google Ads

Google Ads PMax Reports With Private Search Term Category

Jan 21, 2025 - 7:41 am
Google

Google AI Overviews Translation

Jan 21, 2025 - 7:31 am
Google Search Engine Optimization

Google: Word-Count Itself Makes So Little Sense

Jan 21, 2025 - 7:21 am
Bing Search

Bing Adaptive Zoom Setting

Jan 21, 2025 - 7:11 am
Previous Story: Google St. John's Terminal Office Ribbon Cutting