Google: Target Last Minute Father's Day Gift Shoppers With AdWords

Jun 13, 2013 - 8:30 am 1 by
Filed Under Google Ads

Google Father's Day LogoGoogle's Zee posted a thread offering an AdWords tip or two for the Father's Day season. As you may know, Father's Day is this Sunday and Google says there are plenty of last minute shoppers and you should target them.

Zee said in a Google AdWords Help said you should target last minute shoppers with free shipping promised in time for Father's Day or special discounts and promotions for last minute shoppers.

Zee wrote in the forums:

Quick tip you might want to apply to your campaign: Last minute reminder for Father’s Day. This way you can target last minute shoppers who are busy to go to store and try to get a present online. Enhanced your ad text with word such as 'Free Delivery', 'Next Day Delivery', or '24hr Delivery', etc. However, be truthful. Don’t offer something you can’t deliver.

Do you have any tips? Share them in the thread!

Forum discussion at Google AdWords Help.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 1, 2025

Apr 1, 2025 - 10:00 am
Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Google Search Engine Optimization

April 2025 Google Webmaster Report

Apr 1, 2025 - 7:11 am
Previous Story: Easier Content Removal From Google's Search Results