Google Tests Removing A Site's Normal Snippet When Featured Snippet Is Displayed

Nov 12, 2019 - 8:20 am 8 by

Google Featured Snippet

Kieron Hughes posted on Twitter that he is seeing a test where Google is not displaying a site's normal snippet in the search results when Google displays that URL for the featured snippet. Generally when Google shows a URL as a featured snippet, it will also show that same URL on the first page results, in the main listings.

Kieron Hughes said "Google are testing dropping your ranking URL again if you have the featured snippet, denying you the ability to have a double listing (ranking+snippet)." He said this is a limited test.

Here are his screen shots of this, although it doesn't show the full page of Google's search results:

Have you seen this?

I don't think the SEO community would be happy if Google did this. However, it might feel redundant to the searcher, so I can see why Google would do this.

Google did test this before in 2017...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 3, 2025

Feb 3, 2025 - 10:00 am
Google Search Engine Optimization

February 2025 Google Webmaster Report

Feb 3, 2025 - 7:51 am
Google Ads

Google To Test AI Generated Background Images For Your Shopping Ads

Feb 3, 2025 - 7:41 am
Bing Search

Head of Search at Microsoft Touts Bings Growth & Power Of LLMs

Feb 3, 2025 - 7:31 am
Google Maps

Google Business Profiles Edit Products Feature Gains Product Studio AI

Feb 3, 2025 - 7:21 am
Google

Google Search Related Places Carousel Map

Feb 3, 2025 - 7:11 am
Previous Story: Google: Setting A Geographic Target Doesn't Prevent Your Site From Showing In Other Locations