AMP Powers Google Featured Snippets On Mobile

Sep 4, 2017 - 8:08 am 9 by

Google AMP

Google seems to have made a switch a few days ago where on mobile search they are now likely to serve featured snippets from pages that are powered by AMP. @thefke and @glenngabe were one of the first to notice this and I am able to replicate it.

For example, if you search for [how to use twitter] on Google desktop vs Google mobile, you will get Wired's non-AMP page for the featured snippet on desktop and Forbes AMP page for mobile results.

Google Featured Snippet Amp

click for full size

Some publishers and webmasters are noticing significant changes in their traffic because of this change. It seems, although Google has not confirmed this yet, that Google may prioritize an AMP document in the mobile featured snippets over even mobile-friendly pages that are featured on desktop.

This is not always the case, I was able to bring up results in the featured snippets box on mobile that were not powered by AMP.

Do you see this as well? Has your Google traffic for featured snippets changed in the past few days?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 12, 2025

Dec 12, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google December 2025 Core Update, Discover Alignment To Rankings, Search Console Features, AI Mode Updates & More

Dec 12, 2025 - 8:01 am
Google Maps

Google Gemini Local Results In Visual Formats

Dec 12, 2025 - 7:51 am
Google Ads

Google On AI Max Inferred Intent vs Raw Text

Dec 12, 2025 - 7:41 am
Google Maps

Google Maps Share Button Drops X For Reddit & Facebook

Dec 12, 2025 - 7:31 am
Google

Google News AI-Powered Article Overviews Go Live For Some Publishers

Dec 12, 2025 - 7:21 am
 
Previous Story: Labor Day Google Doodle, Bing Theme & More