Google: Forget Everything You Read About Link Juice

Jul 30, 2020 - 7:41 am 15 by

Google Juice

John Mueller of Google said on Twitter "I'd forget everything you read about "link juice." It's very likely all obsolete, wrong, and/or misleading." But I love when SEOs talk about "link juice" and when I get to use this graphic on this site. :(

John said, "instead, build a website that works well for your users."

Here is John's tweet within context:

I don't think the question is bad. It asks about how to distribute your "link juice" or link equity you have on your home page to the other pages on your site. This is a basic PageRank question.

Now I need to go through all my articles where I wrote about link juice and update them. :(

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 15, 2025

Apr 15, 2025 - 10:00 am
Google

Financial Times Interviews Head Of Google Search, Elizabeth Reid

Apr 15, 2025 - 7:51 am
Google

Google AI Overviews Linking Over & Over Again To Itself

Apr 15, 2025 - 7:41 am
Google Search Engine Optimization

Google Again Says Structured Data Does Not Make Your Site Rank Better

Apr 15, 2025 - 7:31 am
Google

Google Bug Product Snippet Image Carousel

Apr 15, 2025 - 7:21 am
Google

Google Tests AI Mode Shortcut In Search Bar

Apr 15, 2025 - 7:11 am
Previous Story: Google: Negative Review Sites Don't Hurt Your Sites Search Ranking