Google: Forget Everything You Read About Link Juice

Jul 30, 2020 - 7:41 am 15 by

Google Juice

John Mueller of Google said on Twitter "I'd forget everything you read about "link juice." It's very likely all obsolete, wrong, and/or misleading." But I love when SEOs talk about "link juice" and when I get to use this graphic on this site. :(

John said, "instead, build a website that works well for your users."

Here is John's tweet within context:

I don't think the question is bad. It asks about how to distribute your "link juice" or link equity you have on your home page to the other pages on your site. This is a basic PageRank question.

Now I need to go through all my articles where I wrote about link juice and update them. :(

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 23, 2025

Jan 23, 2025 - 10:00 am
Google Search Engine Optimization

Google Expands Site Reputation Abuse Enforcement To Europe

Jan 23, 2025 - 7:51 am
Yahoo Search Engine

Yahoo Search Tests AI Chat

Jan 23, 2025 - 7:41 am
Google

Tested: Google Page Annotation Opt Out Does Work

Jan 23, 2025 - 7:31 am
Google

Google Removes Breadcrumb From Mobile Search Results Snippets

Jan 23, 2025 - 7:27 am
Bing Search

Bing Tests Real Estate Search Menu Filter

Jan 23, 2025 - 7:21 am
Previous Story: Google: Negative Review Sites Don't Hurt Your Sites Search Ranking