Google: Just Because Your Site Ranks Well Now, Doesn't Mean It Will Rank Well Forever

May 14, 2021 - 7:11 am 2 by

Forever

Just like Saved By The Bell was great for four seasons in 1989, it didn't mean it would come back and be a success in 2020. Same with your website that ranked well in the early 2000s or even ranks well today, it doesn't mean that since it ranked well or ranks well now, that it will always rank well in the future.

John Mueller of Google said on Twitter "Just because a site is ranking well now does not mean it will continue ranking well forever - changes are common. I'd take a step back and consider how your site might fit in."

Here are those tweets, love the ending:

Maybe with the exception of Wikipedia?

Why am I covering this if this is so obvious? I just wanted to make a Save By The Bell reference.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 13, 2024

Nov 13, 2024 - 10:00 am
Google Search Engine Optimization

Google: Some SEOs Over Focus On URL Structure

Nov 13, 2024 - 7:51 am
Google Ads

Google Customer Match Policy Warning: Don't Harm Users Or Else...

Nov 13, 2024 - 7:41 am
Google AdSense

Google AdSense First-Party Cookie Controls Are Changing

Nov 13, 2024 - 7:31 am
Google Search Engine Optimization

New: Google Search Supports C2PA Metadata For About This Image Feature

Nov 13, 2024 - 7:21 am
Google Search Engine Optimization

Google Merchant Center Adds Sale Events Promotion Type

Nov 13, 2024 - 7:11 am
Previous Story: Google Partner Bike Gift