Google: Ghost Directories Don't Impact SEO Or Rankings

Dec 20, 2021 - 7:31 am 2 by

Google Ghost Directories

Google's John Mueller said on Reddit that Ghost directories do not impact SEO or have an effect on your Google rankings. John replied to a thread about this saying "no effect."

The thread asked:

How do "ghost directories" affect SEO?

For example, if domain.com/example/ is a 404 and domain.com/example/page-a and domain.com/example/page-b are live 200 pages, how would this affect the SEO of those pages if they have links pointing to them?

I’ve heard this referred to as ghost directories. Any thoughts or insights would be appreciated.

My favorite response to this question was not John's response, I am sorry. It was this response that said "... but still spooky ...."

Forum discussion at Reddit.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2024

Nov 20, 2024 - 10:00 am
Google Search Engine Optimization

Google Site Reputation Abuse Policy Now Includes First Party Involvement Or Content Oversight

Nov 20, 2024 - 7:51 am
Google

Google Lens Updated For In-Store Shopping

Nov 20, 2024 - 7:41 am
Google Search Engine Optimization

Google Makes It Clear It Has Both Site Wide & Page Level Ranking Signals

Nov 20, 2024 - 7:31 am
Other Search Engines

ChatGPT's Search Marketing Share vs Google

Nov 20, 2024 - 7:21 am
Bing Search

Bing Video Search Tests Categorizing Videos

Nov 20, 2024 - 7:11 am
Previous Story: Google: We Look At Language On A Per Page Basis, Not Site Wide Basis