Google Tests Highlighting Text In People Also Ask As Well...

Last week we saw Google testing highlighting text in the featured snippets. Now I am seeing reports of Google testing highlighting text in the people also ask.

Yes, people also ask are part of featured snippets, so it makes sense but I wanted to document this separately.

Here is a screenshot from Shalom Goodman on Twitter of this in action:

Like I reported earlier, Google was testing yellow and blue highlights in featured snippets, here are old screenshots of that:

Also, Google is testing a new larger font:

(SEO)
It seems like there's a new font for the PAA.

Also, there's highlighting in PAA. I know we've recently seen highlighting in Featured Snippets.@rustybrick have you seen this?

The second image is regular pic.twitter.com/sFUkY6ZgGR

— Shalom Goodman (@ShalomGood) September 19, 2022

@rustybrick
Google is testing big font size on the search for People also ask: pic.twitter.com/KunbE8QEdC

— nishant Gupta (@nishant76026848) September 20, 2022

Forum discussion at Twitter.

Update: Now also in blue highlights:

↗️ Head ups:-

🆕 Now google testing blue highlights at PAA section.

Before we saw this at FS and Explore section - https://t.co/jk2jebLR7G

Now at PAA Section .@rustybrick #SEO #Google pic.twitter.com/lCaRaSbxOU

— Khushal Bherwani (@b4k_khushal) March 24, 2023