Google's Hotel Comparison Ads Now Live

Dec 15, 2011 - 8:19 am 8 by
Filed Under Google Ads

A WebmasterWorld thread has reports of searchers noticing a new ad format available for hotels. The ad came up for a search on [las vegas hotels], although I cannot replicate it myself, and you see the typical comparison ads.

Matt McGee posted a picture of the ad on Search Engine Land:

hotel ads

This seems to be powered by the comparison ad feature, along with Google's hotel finder tool, as we also saw in the maps results.

Alex posted at WebmasterWorld saying:

This is an extremely aggressive move by Google. They will eat up the clicks share for these valuable keywords, drive more traffic to Hotel Finder and ultimately command higher rates that OTA's will have to pay to play. If this strategy works, Kayak is in big trouble. I see the exact same thing happening for Flight searches.

How do you feel?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Huge Android Balloon Art