Google: HTML Headings Numbers Do Not Matter (H1 vs H2 vs H3)

Dec 26, 2019 - 7:52 am 8 by

Google Header

Martin Splitt from Google seemed almost upset by advice he saw someone was given around how to use HTML headings or Hx tags on a page. An SEO was told to use H3 tags for level-2 subheading. So what this person did was was make a style for h3 aria-level="2"!

See update below:

Martin Splitt responded to that on Twitter saying "That's not true. Please don't let people tell you that kind of stuff."

Here is the original post:

Here is how Martin responded:

The web has a lot of weird HTML that does not follow any specific convention - so relax.

Forum discussion at Twitter.

Update: More from Martin:

Update 2:

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 29, 2026

Jun 29, 2026 - 10:00 am
Google Search Engine Optimization

Google's Head Of Search - Liz Reid: We Want Great Content To Shine

Jun 29, 2026 - 7:51 am
Google

Google Begins Rollout Of Top Stories Carousel In AI Overviews

Jun 29, 2026 - 7:41 am
Google AdSense

Google Breaks Out Where Local Inventory Ads & Free Local Listings Are Available

Jun 29, 2026 - 7:31 am
Other Search Engines

ChatGPT Ads Drops Sponsored Label For Ad Label

Jun 29, 2026 - 7:21 am
Google Ads

Google Ads PMax Product Reporting By Asset Group & View Audience Segments

Jun 29, 2026 - 7:11 am
 
Previous Story: Google Search Console Uncommon Downloads;You Should Request Review & Ignore