Google: HTTPS Migrations Don't Result In Traffic Loss

Oct 13, 2017 - 7:54 am 12 by

Green Tech Google 1900px

Here is a thread from a few months ago, but still pretty interesting where Barry Adams, an SEO, posted on Twitter that you will lose traffic when you do an HTTPS migration. Gary Illyes from Google responded "false" and then an SEO and Google fight broke out.

Here is the tweet:

Gary's response:

Barry says give me a citation on how it is false:

John Mueller jumps in, who is also at Google and says:

It goes back and forth more and then John and Gary stop responding.

Google has said this before, that with HTTPS migrations, you shouldn't see a negative result in your Google traffic. Just make sure to do it right and all at once. Here is also an FAQ around HTTPS migrations.

I've done several HTTPS migrations that results in zero Google traffic loss.

Forum discussion at Twitter.

This post was scheduled to go live today but was written earlier - I am currently offline today.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Did Google Say Affiliate Sites Are Not Quality Sites?