Google: No Plans To Boost HTTPS Ranking Factor

Apr 24, 2017 - 8:23 am 35 by

Green Tech Google 1900px

As you know, back in 2014, Google released the HTTPS ranking boost to give a little ranking boost to URLs that went HTTPS. Well, it seems that ranking boost isn't going to get any stronger.

Gary Illyes from Google said on Twitter that Google has no plans to increase the weight of the HTTPS ranking boost, more than it already is. He said "we revisited the idea a few months back but we decided against it."

Here is Gary's tweet:

Google denied previous allegations that they increased the weight of the HTTPS signal in the past as well.

Keep in mind, there are now estimates that 50% of Google's search results have HTTPS URLs in them.

Going HTTPS is not a bad thing and Google is pretty good at migrating all the ranking signals when you move. But if you mess up, it can be pretty bad for your rankings. So be careful.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 16, 2025

Jan 16, 2025 - 10:00 am
Google News

Google Partners With The AP To Gain Real Time Data

Jan 16, 2025 - 7:51 am
Google Ads

Google Ads Tests Chat Button In Top Nav Of Advertiser Console

Jan 16, 2025 - 7:41 am
Google

Google Tests Search Results Zooming In To Next Page Of Search Results

Jan 16, 2025 - 7:31 am
Google Search Engine Optimization

Google Prefers Review Ratings To Contain Author Name & Comments

Jan 16, 2025 - 7:21 am
Google Ads

Google Updates Child & Teen Ads Policies Around Transparency

Jan 16, 2025 - 7:11 am
Previous Story: Google Tests Dropping AMP Logo From Search Results