Google: We Ignores Most Links Within Press Releases

Jun 29, 2018 - 7:34 am 9 by

Google News Release Links

Google's John Mueller said this morning in a video hangout at the 35:32 mark into the video that Google's algorithms ignores more links found within press releases. He said Google automatically ignores these links because often the press releases are from the company's themselves and thus are not really natural links. Thus Google tries to ignore these links.

He did add that the links won't necessarily hurt you but they won't benefit you.

Google said in the past that press release links should be nofollowed because they consider them unnatural links. They added them to their link schemes guidelines a while back as well. Back when Matt Cutts was around, he said these links won't help you.

So if you have a lot of press release links, they won't help but they shouldn't hurt you anymore. Unless you are really spammy with them...

Here is the video embed at the start time of when John started talking about this:

Here is the transcript:

So we try to ignore links from things like press releases because we know in general companies put the press releases out themselves. So any links in there are essentially placed by themselves.

But if these links happen and they're out there it's not something you need to worry about because you can't really take them all back.

I just wouldn't rely on kind of press releases as a strategy for building up links for a website because like I said we do ignore most of those.

Forum discussion at YouTube.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Google Ads

Google Sponsored Ads For People Also Consider?

Feb 21, 2025 - 7:11 am
Previous Story: Google: Providing APIs Won't Reduce Search Results Scraping