Google: Internal PageRank Sculpting Is A Waste Of Time

Oct 29, 2019 - 8:01 am 22 by

Google Wasting Time

Google's John Mueller said on Twitter that he believes using the nofollow link attribute for internal PageRank sculpting is a waste of time. He said "I think it's a waste of time to do that" when asked about it.

Here are those tweets:

I suspect many SEOs disagree with John on this but what else is new.

PageRank sculpting predates the nofollow attribute, I believe Bruce Clay use to call it siloing. In any event, Google has never been a fan of SEOs or webmasters putting time and effort into that.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 9, 2026

Jun 9, 2026 - 10:00 am
Apple Intelligence

Apple Siri AI & New Apple Intelligence

Jun 9, 2026 - 7:51 am
Google Ads

Google Ads Testing Top Pages Links

Jun 9, 2026 - 7:41 am
Google

Google Shopping Results Tests Linking Directly To Merchant Site

Jun 9, 2026 - 7:31 am
Google Ads

New Google Ads Campaign Guidance With Experiment Power Score

Jun 9, 2026 - 7:21 am
Google

Google AI Mode Tests Citation Counts & Favicons Under Results

Jun 9, 2026 - 7:11 am
 
Previous Story: Google: Links With Diminishing Traffic Are Not Any Less Valuable