Google: Invalid URLs Generally Don't Hurt Your Rankings

Dec 4, 2012 - 9:03 am 14 by

invalid URLsA busy thread at Google Webmaster Help has one webmaster asking if a large number of broken links that are found internally can have a negative impact on your Google rankings.

The answer is it won't necessarily hurt the overall site's rankings in Google but it does hurt your internal linkage structure and hurts the user experience on your site. But generally, invalid URLs do not hurt the site's ranking on a whole. It does hurt the specific invalid page from ranking - since it is invalid. It doesn't give you the full benefit of using your internal linkage the most optimal way. But having invalid URLs and isolating just that, does not have a negative impact.

John Mueller of Google said on Google Webmaster Help the following:

The number of crawl errors on your site generally doesn't affect the rest of your site's crawling, indexing, or ranking. It's completely normal for a site to have URLs that are invalid and which return 404 (or 410, etc). That wouldn't be something which we would count against a site -- on the contrary, it's something which tells us that the site is configured correctly.

For more information about 404's in particular, I'd also check out our blog post over here.

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: December 24, 2024

Dec 24, 2024 - 10:00 am
Google Ads

Google Ads Policy Disapproves Ads Pointing To Sites With Manual Actions

Dec 24, 2024 - 7:51 am
Google Ads

Google Ads New Asset-Level Conversion Data in Performance Max

Dec 24, 2024 - 7:41 am
Google Maps

Google Search Rolls Out AI Organized Restaurant Results

Dec 24, 2024 - 7:31 am
Google Ads

Google Ads PMax Campaigns To Brand Guidelines Enabled After January 20

Dec 24, 2024 - 7:21 am
Google Search Engine Optimization

Google Launches Merchant Center Next Glossary

Dec 24, 2024 - 7:11 am
Previous Story: Google AdSense Brings Arrows To All Ads