Google: Invalid URLs Generally Don't Hurt Your Rankings

Dec 4, 2012 - 9:03 am 14 by

invalid URLsA busy thread at Google Webmaster Help has one webmaster asking if a large number of broken links that are found internally can have a negative impact on your Google rankings.

The answer is it won't necessarily hurt the overall site's rankings in Google but it does hurt your internal linkage structure and hurts the user experience on your site. But generally, invalid URLs do not hurt the site's ranking on a whole. It does hurt the specific invalid page from ranking - since it is invalid. It doesn't give you the full benefit of using your internal linkage the most optimal way. But having invalid URLs and isolating just that, does not have a negative impact.

John Mueller of Google said on Google Webmaster Help the following:

The number of crawl errors on your site generally doesn't affect the rest of your site's crawling, indexing, or ranking. It's completely normal for a site to have URLs that are invalid and which return 404 (or 410, etc). That wouldn't be something which we would count against a site -- on the contrary, it's something which tells us that the site is configured correctly.

For more information about 404's in particular, I'd also check out our blog post over here.

Forum discussion at Google Webmaster Help.

Image credit to BigStockPhoto

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 4, 2025

Feb 4, 2025 - 10:00 am
Google Search Engine Optimization

Generative AI Mentions In Google's Search Quality Rater Guidelines

Feb 4, 2025 - 7:51 am
Google

Google Writing Popular Products Descriptions With Generative AI

Feb 4, 2025 - 7:41 am
Yahoo Search Engine

Yahoo Search AI Features Powered By Microsoft Copilot?

Feb 4, 2025 - 7:31 am
Google Search Engine Optimization

Google: Embedded Resources Are Cached For A While

Feb 4, 2025 - 7:21 am
Google Ads

Google Ads Prompt To Book A Tagging Appointment

Feb 4, 2025 - 7:11 am
Previous Story: Google AdSense Brings Arrows To All Ads