Google: Keywords In Domain Aren't Needed For Ranking Well

Jun 6, 2014 - 8:25 am 45 by

popular domain namesGoogle's John Mueller posted a response in a Google Webmaster Help thread responding to someone asking if they need their keyword in their domain name.

In short, John said no, you can rank fine without having a keyword in your domain name. Heck, my company, RustyBrick, doesn't have our money keyword in our domain name. Not that I rank that well for our money keywords. :)

That being said, John Mueller said it isn't needed.

You don't need your keywords in your domain name. Websites without them in there rank just fine. Instead of focusing on that specific keyword, I'd recommend spending the time to make your site the absolute best of its kind.

This isn't new advice, he said something similar back in 2011 and we now have the Exact Match Domain Google filter, so be careful with that.

Forum discussion at Google Webmaster Help.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 15, 2024

Nov 15, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google November 2024 Core Update, AI Overview Hyperlinks, SEO, Ads, AdSense & More

Nov 15, 2024 - 8:01 am
Google Maps

Google Maps Search For Products Nearby Carousel

Nov 15, 2024 - 7:51 am
Google

iPhone Gets Native Google Gemini App

Nov 15, 2024 - 7:41 am
Google

Google Chrome To Spotlight Merchant Center Promotions

Nov 15, 2024 - 7:31 am
Google

Google Search AI Sales Assistant

Nov 15, 2024 - 7:21 am
Previous Story: Google Car Search Discontinued