Are Link Attributes All About SEO? Check This Data From Google.

Jul 2, 2020 - 7:21 am 0 by
Filed Under Google

Web

John Mueller of Google said on Twitter "people make all kinds of links, and we ignore a lot of links, but at their core, links are not about SEO anyway." He then shared a spreadsheet of the results of the link attributes from the HTTP Archive that he grabbed a while back.

John said based on the data he reviewed, "sites use a variety of attributes."

The spreadsheet is available over here and you can see the number of times someone used different link attributes.

It looks like the frequency of using the nofollow link attribute was 42% of the time, with 31.5% of the URLs listed having them. This is followed by bookmark at 15.4$ of the time with 9.7% of URLs with them. Tag was 14.2% of the time with 7% of the URLs with them.

Here are some pie charts:

click for full size

click for full size

When exactly this data was captured is unknown. :)

Interesting...

Here is more of the context on why this was shared:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google: CLS Is Measured Through The Entire Lifecycle Of The Page