Google: Our Link Best Practices Doc Are Still Good Guidelines

Apr 24, 2024 - 7:31 am 0 by

Google Links

Google's John Mueller said the link best practices SEO documentation on its website are still "good guidelines" for both SEO and overall "accessibility & UX reasons." The guidelines are only about 14 months old, so they are recent.

The question was specific to the anchor text section, where the person who asked the question wrote, "I was wondering how true this is today (the anchor text bit). I found that personally while writing I tend to rather naturally use generic keywords: here, read more and so on."

Honestly, I also often find it natural to make many anchor text links using words like "over here," or "click here." It depends on how I am writing the sentence. To me, using keyword rich anchor text is an SEO thing, because I've been covering SEO for over 20 years...

But John Mueller of Google replied, "Those continue to seem like good guidelines - also for accessibility & UX reasons. They're not requirements, so applying nuance is fine."

Don't be generic, be specific - as Google said:

Google Link Anchor Doc

So go at it, use keyword rich anchor text.

Here are those posts:

Forum discussion at X.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Passover.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google Site Reputation Abuse: Treating Some Sites Within A Site

Dec 17, 2024 - 7:51 am
Google Search Engine Optimization

Google: Disavowing Toxic Links Is A Billable Waste Of Time

Dec 17, 2024 - 7:41 am
Google Search Engine Optimization

Google Adds Faceted Navigation To Help Documentation

Dec 17, 2024 - 7:31 am
Google Ads

New Google Merchant Center Promotion For First Order Discount

Dec 17, 2024 - 7:21 am
Other Search Engines

OpenAI Opens ChatGPT Search To All Logged In Users

Dec 17, 2024 - 7:11 am
Search Forum Recap

Daily Search Forum Recap: December 16, 2024

Dec 16, 2024 - 10:00 am
Previous Story: Google Ads Established In Extensions