Google Red "Live" Label In Mobile Search Results

Oct 9, 2015 - 8:19 am 1 by
Filed Under Google

Google Math Chalkboard

Google is testing a new label in the search results, specifically found in the mobile search results. The label is in red and says "Live." I assume it highlights live coverage of a news topic, that is breaking and happening in real time.

Bryson Meunier posted a screen shot of it on Twitter, here is a copy:

Google Red Live Label In Mobile Search Results

The LIVE label highlights a story from the Guardian that says "live" in the title tag of the page and seems to be live blog coverage of the suspension of Sepp Blatter, which broke yesterday.

Google is constantly testing, but I'd be surprised if this "live" label sticks and gets past the tests.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 4, 2025

Nov 4, 2025 - 10:00 am
Google

Google Discover Tests Infinite Endless Scroll

Nov 4, 2025 - 7:51 am
Google Ads

Google Merchant Center Smart Cropping - You Can Opt Out

Nov 4, 2025 - 7:41 am
Google Search Engine Optimization

November 2025 Google Webmaster Report

Nov 4, 2025 - 7:31 am
Google Search Engine Optimization

Ongoing Google Search Console API Bug Impacts Search Appearance Filter

Nov 4, 2025 - 7:21 am
Google Search Engine Optimization

Google Adds Chrome Web Store Google-CWS User Agent To Docs

Nov 4, 2025 - 7:11 am
 
Previous Story: Google AdSense Sign Up Process Now Faster