New: Google Local 3 Pack Eye & Click Study

Aug 12, 2015 - 8:16 am 11 by
Filed Under Google Maps

Map8 V2 Google 640px

Casey Meraz has published on the JurisDigital blog the first eye and click study on the new 3-pack for local results in Google.

The key findings were that "organic was the clear leader with the #1 organic result generating 39.5% of total clicks." Adding that "while 39.5% of the click-throughs on the organic result went to the firm’s website directly, only 6% of the local clicks resulted in one click visits to the firm’s website."

Here is the click data:

Click Test Results 1

Here is an eye tracking heat map with the new 3-pack:

Click Test Results Google 1

This is a significant change to the local results, so understanding searcher behavior here is helpful.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 1, 2025

Apr 1, 2025 - 10:00 am
Google Search Engine Optimization

Google Ranking Reddit AI Translated Pages Too Well

Apr 1, 2025 - 7:51 am
Google

Google AI Overviews Tests Check Important Info Disclaimer

Apr 1, 2025 - 7:41 am
Bing Search

Bing Tests New Sitelinks Hover Shadow & Related Search Designs

Apr 1, 2025 - 7:31 am
Bing Search

Bing Copilot Answer Buttons To Image & Video Search

Apr 1, 2025 - 7:21 am
Google Search Engine Optimization

April 2025 Google Webmaster Report

Apr 1, 2025 - 7:11 am
Previous Story: The 2015 Moz Search Engine Ranking Study Shows Links Still Super Important