New: Google Local 3 Pack Eye & Click Study

Aug 12, 2015 - 8:16 am 11 by
Filed Under Google Maps

Map8 V2 Google 640px

Casey Meraz has published on the JurisDigital blog the first eye and click study on the new 3-pack for local results in Google.

The key findings were that "organic was the clear leader with the #1 organic result generating 39.5% of total clicks." Adding that "while 39.5% of the click-throughs on the organic result went to the firm’s website directly, only 6% of the local clicks resulted in one click visits to the firm’s website."

Here is the click data:

Click Test Results 1

Here is an eye tracking heat map with the new 3-pack:

Click Test Results Google 1

This is a significant change to the local results, so understanding searcher behavior here is helpful.

Forum discussion at Local Search Forums.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 24, 2025

Apr 24, 2025 - 10:00 am
Google Updates

Google Search Ranking Volatility Heats Up April 22-23

Apr 24, 2025 - 7:55 am
Google AdSense

Google AdSense Policy Center Adds 3 Policy Issues, Filters & Review Process

Apr 24, 2025 - 7:51 am
Google Search Engine Optimization

Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification But Backwards Compatible

Apr 24, 2025 - 7:41 am
Google Maps

Google Business Profiles Video Interview On Verifications Must Knows

Apr 24, 2025 - 7:31 am
Google Ads

Google Ads Tree Table Reports View

Apr 24, 2025 - 7:21 am
Previous Story: The 2015 Moz Search Engine Ranking Study Shows Links Still Super Important