Jade Wang from the Google Business Help team posted in the Google Business Help forums about new tips they are offering businesses to prepare for the holiday season.
The tips include things like adjusting business hours to using AdWords at off peak times. Here is the post from Jade that I don't think was shared anywhere else:
- Got special holiday hours?
Let your customers know that you’re open for business extra late and update your hours as needed. You’ll want to update hours about two days before they should go into effect. If you’re open 24 hours a day, enter 12:00am - 12:00am. - Highlight your holiday spirit
If you’ve got a holiday promotion or special information that you’re sharing on Google+, you may want to make it a pinned post. That way, you can keep that content front and center. - Expand your reach to sleepless shoppers
Our data shows that consumers will be even more restless, with one third of all shopping-related searches now happening between the hours of 10pm and 4am. Take a look at our blog post for tips on how AdWords can help you cover your bases. - Check your list (twice)
Remember to log back into Google My Business (Locations) regularly to make edits as needed and let us know that you’re actively managing. You can also check up on any updates to your business information from other users and ensure that it’s accurate and updated. - And, of course, if you run into any trouble, please feel free to contact our support teams for Google My Business here and AdWords here. Happy holidays!
Forum discussion at Google Business Help.
