I am seeing a ton of complaints in the Google Business Profiles forums about reviews going missing. A lot of people are saying the review counts have dropped from one number to a lower number.
I am seeing dozens and dozens of complaints in the forums over the past day or so.
Vinay Toshniwal, a Google Product expert, wrote in this thread, "Google has been actively removing reviews globally, likely due to non-compliance with their guidelines. Over the past week, I’ve noticed an increasing number of reports regarding this issue. However, there are no official updates from Google at this time."
Here are some of the complaint threads:
Yea, it is a lot.
Hat tip to:
Hi @rustybrick Google reduced at night the number of the reviews on the map almost everywhere. It must be a bug. YFI
— Lux Augenzentrum (@AugenzentrumLux) February 7, 2025
So if you noticed you lost a number of reviews, you are not alone.
It is not clear if this is a bug or if Google is intentionally removing reviews.
Forum discussion at the Google Business Profiles forums.
Update: This might just be the review count is off but you did not lose any actual reviews. Joy Hawkins said this is a bug that Google is working to fix.
Update 2: Google has confirmed the issue and posted the following statement on February 10th at about 3:35pm ET:
We’re aware of an issue affecting some Google Business Profiles, causing some profiles to show lower-than-actual review counts due to a display issue. The reviews themselves have not actually been removed. We’re working hard to resolve this and restore accurate review counts as quickly as possible. We appreciate your patience and will share updates on this thread as they become available.Before reporting missing reviews, please note that there are several reasons why reviews may be removed from maps. Usually, missing reviews are removed for policy violations like spam or inappropriate content. Read more about our Review policy guidelines here before proceeding. You can also refer to the Help Center Article for more information.
Update: 3pm ET on February 11th, some are reporting that some, not all, of the review counts are coming back.
