Google's Philosophy On Manually Removing Spam

Mar 5, 2013 - 8:41 am 2 by

Google SpamGoogle's Matt Cutts, the head of search spam at Google, posted a video named Does Google use a set standard for manually removing webspam?

In short, he discusses as openly as possible, the philosophy used at Google on how they go about manually removing spam. He basically said in most cases the results are clear and simple. But he explains several points:

  • Google doesn't ban sites just because they are being critical of Google.
  • Google has very clear webmaster guidelines
  • It is easy for clear cut cases
  • They have training to be consistent
  • They do "shadowing" to train
  • They always review new manual penalties set by new Googlers
  • They do random spot checks for quality
  • There are philosophical questions in the spam gray zone where they work together as a team to come to a consensus.
  • They are not bound by a particular view, they look at the whole holistic picture (repeat spammers, etc)

Here is the 4 minute plus video:

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google AdSense Updates Contact Page