Google: We Can Still Rank A Page After Matching Content Is Removed

Nov 27, 2020 - 7:21 am 3 by

Google Magic Hat

Let's say your company name is Google and then after 17 years (and 28 days) you decide to change your name to Alphabet - just a theoretical name change. So you remove Google from all your home page and change it to Alphabet. Did you know that the home page can still rank for the word [Google] even if you removed that from your page?

John Mueller of Google said Google can still rank a page for a specific keyword, even if you remove that specific phrase or word from your page. John said on Twitter "If we know a text used to be on a page, we might continue to show the page even if the text has been removed." John gave an example, "if a company changes its name, you'd still want to find the website if you searched for the old name."

Here are those tweets:

If your company does something bad, keep that in mind.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 31, 2025

Mar 31, 2025 - 10:00 am
Google Updates

Google March 2025 Core Update Impact Multiple Poll Results

Mar 31, 2025 - 7:51 am
Google News

Google To Pay $100 Million To Settle Old Ad Lawsuit On Clicks Outside Geo Target

Mar 31, 2025 - 7:41 am
Google Ads

Google To Allow Double Serving Ads In Different Ad Locations On Same Page

Mar 31, 2025 - 7:31 am
Google Search Engine Optimization

Google News Fully Transitioned To Automatically Generated Publication Pages

Mar 31, 2025 - 7:21 am
Google Maps

Google Business Profiles Bug Resurfacing Old Fake Removed Reviews

Mar 31, 2025 - 7:11 am
Previous Story: Some Google AdSense Publishers Receive Multiple Payments/Deposits