New Google Merchant Center checkout_link_template Attribute

Sep 15, 2023 - 7:21 am 3 by

Google Checkout

Google Merchant Center has added a new attribute named checkout_link_template. Including this new attribute lets you include a checkout URL in your product data which gives online shoppers the option to go directly to your checkout page from your free listings.

This seems related to what we reported about in June around Google Merchant Center new checkout buttons?

Emmanuel Flossie spotted this and explained "The quick checkout button is available only on free listings as of writing. Initially, it was called Quick Checkout. However, testing today, it seems Buy Now is used." He shared this screenshot:

Google Shopping Quick Checkout Buy Now Small

Google wrote, "The checkout link template [checkout_link_template] attribute lets you include a checkout URL in your product data which gives online shoppers the option to go directly to your checkout page from your free listings. The standard “visit site” option will still remain on your free listings for shoppers that may want to learn more about your product."

You can learn more over here.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 21, 2025

Feb 21, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ranking Volatility, In-Content Learning, Google AI With Ads, Local & More

Feb 21, 2025 - 8:01 am
Google Ads

Google Response Search Ads (RSAs) Second Headline In Sitelinks & More

Feb 21, 2025 - 7:51 am
Google

Google Hotel Results Tests Book With Official Site Box

Feb 21, 2025 - 7:41 am
Bing Search

Bing Copilot AI Answers Tabbed Carousel Card

Feb 21, 2025 - 7:31 am
Google Ads

Google Ads To Stop Placing Your Ads On Parked Domains By Default

Feb 21, 2025 - 7:21 am
Previous Story: Google Business Profiles Attributes For Nursing Room & Are Children Allowed For Restaurants