Google Merchant Center Unique Product Identifier Limited Enforcement

Oct 28, 2021 - 7:21 am 0 by

Google Shopping

In September we said Google Merchant Center would enforce that all products would have unique product identifiers (UPI) within the product feed. If there was not UPI, Google would immediately disapproved and no longer showed in free listings. That is now changing to limited performance enforcements.

Google said the new limited performance enforcements will result in "products that are missing such attributes will remain eligible to serve but their performance may be limited."

As a reminder, unique product identifiers include identifiers such as GTIN [gtin], MPN [mpn], and brand [brand]. Now all products require a combination of unique product identifiers. If these required attributes (GTIN [gtin], MPN [mpn], and/or brand [brand]) are not provided, your products will remain eligible to serve but their performance may be limited.

These new limited performance enforcements go into effect in November 2021.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google: We Don't Care About The Image For Web Search