Google Merchant Listings Adds priceType Property & Sale Pricing Examples

Sep 24, 2024 - 7:31 am 0 by

Sale Tag Google Colors

Google has updated its Google Merchant Listings help documentation to add priceType property and then also give new sale pricing examples. Google said they did this to "make it easier for merchants to specify sale pricing through structured data and bring parity with price features in Merchant Center."

The new priceType property is priceSpecification.priceType or PriceTypeEnumeration. Google wrote:

Marks the full, original listing price of a product, if applicable. Only use this property if you want Google to show sale pricing for your product. You must set the priceType to the https://schema.org/ListPrice value (no other values are supported).

If you use the priceType property to designate a list price, you must also provide a current sale price with the price or priceSpecification property. Don't mark the current sale price with the priceType property. See the sale price example.

Then Google added the Sale pricing examples and said, "The following example shows a product with a sale price. The current, offer price automatically becomes a sale price when you provide a second price with the original, list price and mark it with a priceType property of value https://schema.org/ListPrice. Don't mark the current, offer price with a priceType property."

Here is a screenshot of using this:

Pricetype1

Alternatively, you can include two UnitPriceSpecification entries to specify the sale price and the list price, Google added:

Pricetype2

Forum discussion at LinkedIn.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 4, 2025

Jul 4, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June 2025 Core Update, Search Volatility, Insights Report, Ads & More

Jul 4, 2025 - 8:01 am
Bing Search

Bing Search Tests Zoomable & Sticky Related Searches

Jul 4, 2025 - 7:51 am
Google

Google AI Mode Can Respond In Non-English Languages

Jul 4, 2025 - 7:41 am
Bing Search

Bing Tests Local Place Listings In Green

Jul 4, 2025 - 7:31 am
Google Ads

Google Merchant Center Gains Automatic Shipping Updates

Jul 4, 2025 - 7:21 am
Previous Story: Google Search From Small Businesses Carousel