Google: Site Splits Or Merges Take Longer Than Site Moves

Jan 17, 2018 - 7:45 am 0 by

Google Split

Google's John Mueller said on Twitter that site splits or merges take longer that one-to-one site moves to adapt and transition in Google's index and ranking.

That means that if you move lets say from domainA.com to domainB.com or http to https and all the pages are redirected one to one with that move, generally, Google is much quicker at picking up those changes compared to other moves. If you move part of your site, change some URLs, move some of the site to another domain or merge some content together into a new or combined URL, those changes generally take Google longer to pick up on.

That means, site splits or merges can take Google a lot longer to index, pick up ranking signals and then rank based on all those new signals.

This is obvious to most experienced SEOs.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility Heats Up From October 15th To 17th

Oct 19, 2025 - 8:00 am
Search Forum Recap

Daily Search Forum Recap: October 17, 2025

Oct 17, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Deceptive Hide Ads Interface, Google Goldmine, Bing data-nosnippet & More

Oct 17, 2025 - 8:01 am
Google

Watch Google's Liz Reid Interviewed By WSJ On AI Search, Ad Clicks, Publishers

Oct 17, 2025 - 7:51 am
Google Maps

Google Business Profiles Quick Google Posts Across Multiple Profiles

Oct 17, 2025 - 7:41 am
Google

Google Sending Push Notifications That Go To AI Mode Searches

Oct 17, 2025 - 7:31 am
 
Previous Story: Google Search Console Beta Sends Invites To More Webmasters & Adds Features