In November, Google enabled select countries to upload their latitude and longitude coordinates in their data upload process. But now, Google is expanding that feature for all Google My Business bulk data uploaders.
Google said on the Google My Business help page that anyone can now "enter latitude and longitude via spreadsheet when creating locations so you don't have to drag a map marker."
The help document use to say "latitude and longitude are only supported for locations in Brazil, India, Indonesia, Mexico, and Russia." Now that was removed because it makes it easier for folks who manage many businesses to manage the map marker without having to manually go in and adjust it for each and every business location.
The help document now reads:
You may provide latitude and longitude for new locations to help us place them on the map. Latitude and longitude are only used when a location is first created in Google My Business Locations and meets other criteria, and will not be considered if they’re included in subsequent spreadsheet uploads for existing locations.Base your latitude and longitude on the center of your location. We’ll only use latitude and longitude when we have trouble locating your address on the map. Even if you do provide them, they might not be used by Google My Business.
The latitude and longitude columns are included on the template bulk upload spreadsheet, but not included on the example spreadsheet.
Forum discussion at Google My Business Help.