Google My Business Adds Latino-Owned Attribute

Sep 28, 2021 - 7:51 am 0 by
Filed Under Google Maps

Google My Business Latino

Google has added a new business attribute to the Google My Business console. You can now specify if your business identifies as a Latino-owned business and if so, you can add that attribute to your business profile and highlight it in Google Search and Google Maps.

If you login to Google My Business, click on your business, go to the info tab and then edit your attributes you will see Black-owned, Latino-owned, veteran-led and women-led options. The new attribute is the Latino-owned, here is a screenshot:

Google My Business Adds Latino-Owned Attribute

So if you run a Latino owned business, adding the attribute might help highlight your business in Google Search and Google Maps. If you have clients that do, let them know and help them decide if they should add this attribute to their business profile.

Colan Nielsen spotted this first and posted it on Twitter.

Forum discussion at Twitter & Local Search Forum.

Note: This was pre-written and scheduled to be posted today, I am currently offline for Simchat Torah.

Update: Google did announce this later over here and this is what the label looks like:

click for full size

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2025

Apr 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Ruled A Monopoly Again, Heated Volatility, Google ccTLD Change, Ads Safety Report & AI Overviews

Apr 18, 2025 - 8:01 am
Google

Google Made Search Much Faster - But How Much Faster?

Apr 18, 2025 - 7:51 am
Google Ads

New Google Merchant Center Popular Products Report

Apr 18, 2025 - 7:41 am
Google Search Engine Optimization

Google: No Positive SEO Effect From .esports Domain

Apr 18, 2025 - 7:31 am
Google Ads

Google Ads PMax Age Exclusions Rolling Out

Apr 18, 2025 - 7:21 am
Previous Story: Google Local Pack Header Can Show Brands Over Keyword Search